Advertise with Senior Care Scorecard
Reach families comparing nursing homes and assisted living in Missouri. Five founding sponsors, one per category, each clearly labeled.
Who reads this site
Adult children and spouses choosing care for a parent or partner, plus discharge planners and social workers. They come to compare every licensed nursing home and assisted living facility in their area.
What's on the site today
- Every licensed Missouri nursing home and assisted living facility, scored from Medicare (CMS) and state inspection data.
- Guides for Springfield, Kansas City, St. Louis and Columbia, plus town and area pages across the state.
- A Missouri cost guide, a Medicaid guide and a free downloadable nursing home guide.
We launched in October 2026, so traffic is still early. We share real analytics with sponsors every month and never pad the numbers.
Missouri founding sponsorship, pending
$100/moeverything included
Locked for your first 12 months, then standard pricing.
5 of 5 spots open
What every founding sponsor gets
- Your box on every city guide, below the ranked list
- The statewide category partner spot on the Missouri overview, cost guide and Medicaid guide
- Your box on town and area pages
- A page in the free Missouri Nursing Home Guide (PDF) and a line in its download email
- A sponsored partner profile page
- A free AI visibility checkup of your website and a quarterly profile refresh
- A monthly report with real page views and sponsor-box clicks
Spots left by category
One founding sponsor per category, so you're the only business of your kind in every placement.
| Category | Spots |
|---|---|
| Elder lawElder law and Medicaid planning attorneysAsk about this spot | 1 of 1 open |
| Home careNon-medical in-home care agenciesAsk about this spot | 1 of 1 open |
| Senior movingSenior move managers, movers and downsizing servicesAsk about this spot | 1 of 1 open |
| Medical alertMedical alert and personal emergency response systemsAsk about this spot | 1 of 1 open |
| Placement and care advisors*Independent senior placement and care advisorsAsk about this spot | 1 of 1 open |
*Advisors paid by facilities we rate need a legal review before we can accept them. 3-month minimum, then month to month with 30 days' notice. This offer is pending final approval. Email us to reserve a spot, and we'll confirm everything in writing before anything is billed.
Standard pricing, pending
After the first 12 months, founding sponsors move to standard pricing for the placements they keep. These are the standard rates.
| Placement | What you get | Price |
|---|---|---|
| City guide | Your box on one metro guide: St. Louis, Kansas City, Springfield or Columbia. One sponsor per guide. | $149/mo |
| Missouri category partner | One business per category (elder law, home care, senior moving, medical alert) on the Missouri overview, cost and Medicaid guides. | $199/mo |
| Town or area page | Your box on one town or area page, such as Chesterfield, Lee's Summit, Joplin or Jefferson City. | $49/mo |
| Free guide sponsor | "Presented by" credit and one page in the free Missouri Nursing Home Guide, plus a line in the download email. One sponsor. | $249/mo |
| AI visibility partner Add-on | A sponsored partner profile page with structured data, a listing in our llms.txt, a free AI visibility checkup of your site and a quarterly fact refresh. Add it to any placement: city guide plus profile $224/mo, category partner plus profile $274/mo, town or area page plus profile $124/mo. | +$75/mo |
What a sponsor box looks like
Boxes sit below the ranked list, never inside it, and are always labeled "Sponsored."
Sponsors never affect scores or rankings
Our scores and grades come only from public Medicare (CMS) and state inspection data, using our published method. Sponsors can't buy a better score, a higher rank or a spot in any list, and they can't edit or remove findings.
Who we work with
Elder law attorneys, home care agencies, senior move managers, medical alert companies and independent placement and care advisors. We don't accept sponsorships from nursing homes, assisted living facilities or any other provider we rate, and we don't sell referrals or leads.
Get in touch
Email [email protected] with your business name, the area you serve and your category. We reply within one business day.